How to Write a Press Release Boilerplate (About Us) With Examples

The boilerplate is the short “About [Company]” paragraph at the end of a press release. It is easy to treat as an afterthought, yet it is the paragraph journalists copy most often when they need a one-line description of your business. It is also the text that search engines and AI assistants see repeated, word for word, on every site that carries your releases.

Get it right once and it works for you on every announcement. Get it wrong and the same outdated or vague description follows your brand around for years.

What is a press release boilerplate?

A boilerplate is a standard, reusable paragraph that describes your organisation. It sits after the main body of the release and before the media contact details, usually under a heading such as “About [Company]”. The term comes from the printing trade, where standard text was cast in metal plates and reused.

Unlike the rest of the release, which changes with each story, the boilerplate stays largely the same. That consistency is the point.

What to include

1. Who you are: company name and a clear descriptor – “a Bengaluru-based accounting software company”, not “a leading solutions provider”.
2. What you do and for whom: your main product or service and the customers you serve.
3. Where you operate: headquarters and key markets or cities.
4. Proof of scale: customers, projects, homes delivered, years in operation, locations or certifications – only verified figures.
5. One differentiator: a factual point that sets you apart, such as a licence, a specialism or a model.
6. Website: your main URL, written in full.

Optional extras include your founding year, parent company, stock exchange listing and ticker, and regulatory registrations where they matter to readers.

Length and style

• 50–100 words for most companies; up to 150 for large groups with several businesses.
• Third person, present tense: “[Company] builds…”, not “We build…”.
• Facts, not adjectives: drop leading, innovative, world-class and similar words.
• The same descriptor every time: if you are “a Pune-based residential developer” in one release, don’t become “a premium real estate brand” in the next.
• Plain names: write out abbreviations the first time, unless they are widely known.

Templates you can adapt

Replace the bracketed parts with your own verified details. Each template follows the same structure: descriptor, offer, customers, scale, differentiator, website.

Start-up

About [Company]
[Company] is a Delhi-based farm-to-kitchen grocery delivery company that sources fresh produce directly from [number] farmers. Founded in [year], [Company] serves households in [number] cities through its own cold-chain network. Learn more at [website].

For early-stage companies, the founding year, investors and a single traction figure carry most of the weight. See PR for start-ups for how this fits into a launch.

Real estate developer

About [Developer]
[Developer] is a Pune-based residential developer with [number] delivered projects and more than [number] homes handed over across Pune and Mumbai. All ongoing projects are registered under MahaRERA. Learn more at [website].

Homebuyers and journalists look for delivery history and regulatory registration. Keep project counts current – see PR for real estate developers.

Fintech

About [Company]
[Company] is a Mumbai-based payments company that helps small merchants accept digital payments with faster settlement. [Company] works with [number] partner banks to serve merchants in more than [number] towns. Learn more at [website].

In financial services, describe licences and partnerships exactly as regulators and partners would, and avoid any claim about returns or safety. Our guide to BFSI and fintech PR covers the extra care these releases need.

Healthcare

About [Company]
[Company] is a Chennai-based diagnostics provider operating [number] laboratories and [number] collection centres across Tamil Nadu and Karnataka. Its laboratories are accredited by [accreditation body]. Learn more at [website].

PR agency

About [Agency]
[Agency] is a Hyderabad-based PR agency specialising in technology and healthcare brands. The agency manages media relations, digital PR and executive visibility for clients across India and the Middle East. Learn more at [website].

Agencies sending releases for clients should use the client’s boilerplate, not their own, and confirm it is current before each release – see PR for agencies.

Weak versus strong: a quick comparison

Where your boilerplate ends up

When you distribute a release through a newswire, the full text, boilerplate included, goes to news agencies and news sites. Agency copy from ANI, PTI or IANS may be picked up by subscribing publications at their editors’ discretion – it is never guaranteed – and the outlets that do carry it often keep the “About” paragraph intact. That means your description can appear on some of the most authoritative domains in the country:

Metrics are third-party estimates at the time of writing and change over time.

International distribution can place the same paragraph on sites such as Digital Journal (DA 87) or, with a premium placement, AP News (DA 92). A booked featured article on one specific publication is a different route, usually written as an article rather than a release, though a short company description often still appears at the end. You can browse individual publications with their DA and turnaround to compare that option.

Why the boilerplate matters for SEO, GEO and branding

SEO

Your boilerplate is the one paragraph that appears on every page carrying your releases, so it builds repeated brand mentions next to your category, location and specialism. The website link inside it is often nofollow or marked “sponsored” on syndicated pages, so its value lies less in passing ranking signals and more in brand mentions on high-DA domains, referral visits from curious readers, faster discovery of your site and steady authority signals tied to your name.

GEO

AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews build their understanding of a company from trusted publications and from facts that agree across sources. A boilerplate is the most consistent fact sheet you will ever publish: the same descriptor, headquarters, founding year and scale, repeated across reputable sites. Keep it aligned with your website’s About page, LinkedIn profile and Google Business Profile, and these systems have a much easier job describing you correctly. Our guide to PR for AI search (GEO) explains how entity consistency works.

Branding

Journalists often lift the boilerplate straight into their own articles, so it becomes how the press introduces you. A precise, modest description builds trust with buyers, investors and partners in a way that hype cannot. Over time, it also becomes the shorthand your own team uses, which keeps sales decks, investor updates and recruitment pages aligned.

Boilerplate, About page and media kit: how they fit together

Your boilerplate is one of several places where you describe your company. They should all tell the same story at different lengths:

Write the longest version first, then cut it down. That way the short versions are true summaries rather than separate pieces of copy that drift apart over time.

Notes for listed companies and large groups

Listed companies usually add their exchange listing and ticker, and some include a short line on where investors can find disclosures. Groups with several businesses can use a brief group description followed by a sentence on the relevant business unit. In both cases, have the legal or investor relations team approve the text once, then reuse it exactly.

Multiple companies in one release

For partnerships, mergers, funding rounds and joint ventures, include a boilerplate for each organisation, one after another, in the order they appear in the headline. Ask each partner for its approved text rather than writing it yourself. Our funding announcement playbook shows how to handle company, lead investor and co-investor descriptions together.

Keep it current

Review your boilerplate every quarter, and immediately after any change in leadership, ownership, locations or regulatory status. Customer counts, cities and certifications move fast, and an outdated number repeated across dozens of syndicated pages is hard to clean up later. Keep one master version in a shared document, record the date of each update and make sure everyone who sends releases – in-house or agency – uses that version.

Boilerplate checklist

1. Does it name the company and give a plain descriptor in the first sentence?
2. Does it say what you do, for whom and where?
3. Is every number verified and current?
4. Is it free of hype words?
5. Is it 50–100 words (150 for large groups)?
6. Does it match your website’s About page and other profiles?
7. Does it end with the full website address?

Next, check the rest of the release against the standard press release format, then plan your press release distribution.

Frequently asked questions