Make Your Mark in Dubai and the UAE

The Gulf's business gateway

Dubai and the wider UAE are where many Indian businesses first go global, especially in real estate, trading, hospitality, fintech, logistics and events. The country is home to one of the world's largest Indian expatriate communities, and Indian investors, entrepreneurs and professionals are woven into its business life. A UAE-facing release reaches investors, partners, buyers and NRI families who keep one eye on the Gulf and one on home.

The UAE media landscape

UAE business news is read in both English and Arabic. English-language dailies and business titles serve the large expatriate and international business audience, while Arabic media reaches Emirati and wider Arab readers. Real estate, aviation, banking and events are heavily covered, and readers are used to a steady flow of corporate announcements. Our US & International packages put your news across hundreds of English-language news sites that Gulf readers find through search, and pairing them with an India Focused package covers the NRI audience that also reads Indian media.

Who typically distributes here

• Indian developers marketing projects to NRI buyers in Dubai, Abu Dhabi and Sharjah
• Indian companies setting up in a free zone or mainland Dubai
• Fintech, remittance and trade-finance firms serving the India–UAE corridor
• Organisers of property expos, roadshows, award nights and summits
• Hospitality, F&B and retail brands opening Gulf outlets

Choosing the right mix

For a Dubai office opening or roadshow, Basic or Standard gives broad international reach. Investor-facing news benefits from Advanced, where AP News and StreetInsider appear on the report, or from Pro, which trades volume for premium sites such as Yahoo and Business Insider. If your audience is NRIs considering Indian property or investments, combine the international package with an India Focused package so the same story appears on ANI or PTI back home. Our guide to reaching NRI audiences across India and the UAE explains how to run both together.

Leading Gulf newspapers – on request

Many UAE campaigns call for the region's best-known English-language titles. We provide PR for Khaleej Times, Gulf News, Arabian Business and Gulf Today through custom packages. There is no fixed package for these titles yet, so availability, the format each publication offers and timelines are confirmed campaign by campaign. Share your story, audience and dates, and we will come back with options and a quote, usually within one working day.

Request a quote for Gulf newspapers – you can combine them with an international or India package for the same launch.

Search visibility in the Gulf

Gulf investors and partners check a company online before they take a meeting. News placements give your brand credible results beyond your own site, and publishers that are included in Google News can make the coverage eligible for news results. For SEO, what you gain is your name on domains Gulf readers already trust, additional results when someone searches the company, and visitors who click through; release links are generally nofollow, so treat this as visibility, not link building. Read more in do press releases help SEO.

AI visibility across two markets

An NRI in Dubai asking ChatGPT, Perplexity, Gemini or Google AI Overviews about "Indian developers with Dubai sales offices" will get answers shaped by credible, consistent sources. Use the same company name, project names, office address and spokesperson in your UAE and India releases, and include clear figures and a named quote. That consistency makes your brand easier for AI systems to describe accurately across both markets, though no citation can be promised. See GEO for PR.

Local conventions and compliance

British English is the norm in UAE English-language business media. Use day-month-year dates and quote amounts in UAE dirhams (AED), adding rupee figures only where an Indian audience needs them. An Arabic version can widen reach. Keep content respectful of local culture, religion and the country's leadership, and avoid sensational claims.

Real estate needs particular care. Property advertising in Dubai is regulated through the Dubai Land Department and its Real Estate Regulatory Agency, so check permit requirements for UAE projects. Indian developers promoting Indian projects to Gulf buyers should still include the project's Indian RERA registration number. This is general guidance, not legal advice.

Timing from India

The UAE runs on Gulf Standard Time, 1 hour 30 minutes behind IST, and does not observe daylight saving, so the gap stays the same all year. A 9 am Dubai release goes out at 10:30 am IST. The UAE moved to a Monday-to-Friday working week in 2022, with Friday afternoons typically quieter, so Monday to Thursday mornings are the safest slots. During Ramadan, working hours are shorter and schedules shift; plan launches accordingly. Our best time to publish guide compares the UAE with other markets.

What to announce in the UAE

• Project launches and sales events aimed at NRI buyers
• Free zone or mainland company setup, office openings and regional headquarters
• Property expos, roadshows, award nights and conferences in Dubai and Abu Dhabi
• India–UAE trade, remittance and fintech partnerships
• Hospitality, restaurant and retail openings

Developers should also read our solutions for real estate developers, and event organisers our events and hospitality page.