Proof, not promises
"We sent out a press release" is not a result. "Here are the outlets that published it, the dates, and links you can click" is. Media monitoring at NewsWire Network covers two jobs: reporting exactly where each release appeared, and, on request, tracking where your brand shows up in online news over time. Both exist so your leadership, board or client can see what the PR budget actually bought.
Included with every release: the distribution report
- Every live link: outlet name, publication date and URL for each site that carried your release.
- Late publishers added automatically: some outlets publish after the main batch, and those links are added to the same report.
- Screenshots of key placements where available, handy for pitch decks and client updates.
- A private share link that works without a login, plus a print or PDF option.
- Dashboard status tracking your release from review to "In distribution" to "Distributed".
Because the report is tied to the package you chose, it also shows how different tiers performed for you. Teams often compare an India Focused release with an international one to decide where the next budget should go.
Brand monitoring, on request
Beyond your own releases, our team can track mentions of your brand, named competitors and chosen topics across online news. This is a managed service rather than a self-serve tool: you tell us what to watch and we send you organised coverage logs.
- Coverage logs with outlet, date, headline and link
- Competitor and topic tracking for the names you specify
- Monthly summaries, including a qualitative read on tone and share of voice
- Alerts for significant stories when agreed in advance
Monitoring scope, sources and frequency are agreed per client, so talk to us about what you need before assuming a particular feature.
Reading your report through an SEO lens
A distribution report is also a map of your new search footprint. Each live link is a page on a news domain that mentions your brand, and many will be indexed in Google, some possibly in Google News. Useful follow-ups:
- Search your brand name a week or two later and see which news pages now appear.
- Check your analytics for referral visits from the reported domains.
- Note which outlets rank well for your name; they are good candidates for future placements.
Remember that most links in press releases are nofollow, so measure visibility, mentions and referral traffic rather than link equity. Our guide to measuring PR success lists the metrics that matter.
Monitoring for the AI era
People increasingly ask ChatGPT, Perplexity, Gemini or Google AI Overviews about companies instead of searching. These tools draw on credible, consistent sources, so the coverage in your report is part of what they may read. Monitoring helps you check that what is published about you is accurate: if an outlet carries an outdated title or wrong figure, it is worth correcting, because errors repeated across sites can end up in AI answers. A simple habit is to ask a few AI assistants about your company each quarter and compare their answers with your coverage log. We do not track or guarantee AI citations, but accurate source material is the part you can control.
Turning a coverage log into decisions
Monitoring is only useful if it changes what you do next. Three questions are worth asking each month. Which outlets keep picking up your news, and do their readers match your buyers? Which stories travelled furthest, and what did they have in common: a hard number, a well-known partner, a timely hook? And where are competitors appearing that you are not? The answers shape your next release, your choice between the India Focused and international package families, and whether a premium single-site add-on is worth it for a specific announcement.
Who relies on reporting most
PR agencies forward share links straight to clients. Real estate developers keep reports as a record of launch coverage for channel partners. Listed companies and financial brands archive them alongside disclosures. Start-ups attach them to investor updates as evidence of momentum.
Create your account
Sign up free and add your company details.
Choose a package
Pick an India or International package when you submit. Pay by UPI, card or netbanking.
Submit your release
Write it in our editor or send it to us. Pick the category and publish time.
We distribute & report
An editor reviews it, we distribute it, and you get a report with every live link.
Want monitoring for your brand?
Tell us the brands, competitors and topics you want tracked, and we will set up a scope and reporting schedule that fits.
Frequently asked questions
When do I receive my distribution report?
As soon as distribution is complete; it is emailed to you and appears in your dashboard. Links from outlets that publish later are added to the same report.
Can I share the report with my client or management?
Yes. Every report has a private share link that opens without a login, and you can print it or save it as a PDF.
Is brand monitoring included with every package?
No. The distribution report comes with every release, while ongoing brand, competitor and topic monitoring is a separate service set up on request with an agreed scope.
Does the report show how many people read my release?
Publishers do not share readership data for individual releases, so the report focuses on verifiable facts: outlet, date and live link. You can add referral traffic from your own analytics for a fuller picture.
What should I do if a published version contains an error?
Contact our support team with the link and the correction. We will raise it with the outlet, although the final decision on updating a page rests with each publisher.
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