India's media, in one campaign
India runs on a layered news ecosystem. National wire agencies feed hundreds of newsrooms, business dailies set the agenda for investors and boardrooms, and a long tail of city portals, regional-language sites and trade verticals carries news into every metro and tier-2 town. Our India distribution puts your announcement into that system without you building media lists or chasing desks one by one.
The India Focused packages are built around the agencies Indian editors actually monitor: ANI, PTI and IANS, plus syndication on Business Standard and Hindustan Times in the higher tiers, backed by a network of 150–200 Indian news sites.
2,400+ Indian and international publications in our distribution network, including outlets such as:
Outlets are examples from our network. Placement depends on the package chosen and each publisher’s editorial acceptance.
Who reads it, and which package fits
Wire-agency copy is the starting point for many Indian newsrooms, so a release carried by ANI or PTI can surface on publisher sites that pull agency feeds. That is how a single announcement reaches business readers, investors, channel partners, job seekers and local communities at once. Pickup beyond the package itself always depends on each publisher's editorial call.
- NW India 01 and 02 suit a first release, a city launch or a regional milestone: one agency plus the wider site network.
- NW India 03 to 05 combine agencies and add Business Standard, a better fit for funding rounds, listed-company news and anything aimed at investors.
- NW India 06 stacks ANI, PTI, Business Standard, IANS and Hindustan Times for national launches where you want the widest Indian footprint.
Unsure which agency suits your story? Our comparison of ANI vs PTI vs IANS walks through the differences, and the guide to distribution cost in India explains what each tier includes.
| Package | Distribution | Price |
|---|---|---|
| NW India 01 | ANI + 150 sites | ₹8,000 |
| NW India 02 | PTI + 200 sites | ₹10,000 |
| NW India 03 | ANI + PTI + 200 sites | ₹16,000 |
| NW India 04 | ANI + Business Standard + 200 sites | ₹12,000 |
| NW India 05 | ANI + PTI + Business Standard + 200 sites | ₹18,000 |
| NW India 06 | ANI + PTI + BS + IANS + HT + 200 sites | ₹21,000 |
Search visibility inside India
Indian buyers research on Google before they call, whether they are comparing flats, colleges, lenders or software. A release live on recognised Indian news domains gives your brand name more credible results on page one, and many of those publishers are indexed in Google News, which makes fresh coverage eligible to appear in news results and Top Stories for relevant searches.
Be realistic about the SEO side. Because release links are generally nofollow, think of the payoff as presence rather than link equity: your brand named on respected domains, extra results that rank for your company name, referral visits from readers, and a growing body of coverage that supports your topical authority. Our article on whether press releases help SEO covers this in more depth.
Being findable in AI answers
When someone asks ChatGPT, Perplexity, Gemini or Google AI Overviews about the "top developers in Pune" or "fintech lenders for MSMEs", the systems lean on sources they consider credible and consistent. A factual release on Indian news domains, with your full company name, city, founders' names, verifiable numbers and an on-record quote, makes your brand easier for those tools to recognise and cite. Nobody can promise an AI citation, but consistent facts across several trusted pages improve the odds. See our playbook on GEO for PR.
Stories that travel well in India
- Pan-India brand and product launches, and expansion into new states
- Funding rounds, IPO-readiness and investor communication
- Real estate launches with the project's RERA registration number in the copy
- Leadership appointments, awards, CSR programmes and festive-season campaigns
- City-specific news for Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad and beyond
Local conventions and timing
Write in Indian English (organisation, programme), use the day-month-year date format and express amounts in rupees using lakh and crore, which Indian readers and editors expect. Keep claims accurate: BFSI brands should respect SEBI, RBI or IRDAI expectations, health brands should stick to evidence-based claims, and every brand benefits from an ASCI-style mindset of no misleading superlatives.
For timing, weekday mornings between roughly 9 and 11 am IST work well, giving desks the full working day to process agency copy. Avoid Union Budget day, major festival holidays and results-heavy evenings when newsrooms are swamped. Our guide to the best time to publish has more detail.
Built for Indian businesses
- Pricing in INR, paid via Razorpay with UPI, cards and netbanking
- GST invoices with your GSTIN
- Publishing scheduled in IST, down to the minute
- A distribution report listing every live link after publication
Planning a campaign across a specific sector? Pair this page with our notes for real estate or startups and funding.
Learn more before you announce
What Is a Newswire? How Newswire Services Work (and When You Need One)
A plain guide to newswires: where wire services came from, how a press release moves from your desk to publishers, the main types of newswire, the outlets involved and what a release can realistically achieve for search, AI visibility and trust.
Newswire vs PR Agency vs Distribution Platform: Which Does Your Brand Need?
Newswires, PR agencies and self-serve distribution platforms solve different problems. This guide explains how each works, which publishers each route can realistically reach, what each does for search, AI visibility and trust, and how to choose the right mix for your stage.
How to Choose a Newswire Service: 12 Questions to Ask Before You Pay
Twelve practical questions to ask any newswire service – about its network, the publishers and authority behind it, editorial review, reporting, total cost and market fit – so your press release reaches the right readers and supports search, AI visibility and trust.
Ready to reach India's newsrooms?
Pick an India Focused package, submit your release and our editors will review it before it goes out on the wire.
Frequently asked questions
Which Indian wire agencies and publications can carry my release?
India Focused packages include ANI, PTI, IANS and syndication on Business Standard and Hindustan Times depending on the tier, plus a network of 150–200 Indian news sites. Further pickup by other publishers depends on their editorial decisions.
Should I choose ANI or PTI for my first release?
Both are widely used by Indian newsrooms. NW India 01 is built around ANI and NW India 02 around PTI; if budget allows, NW India 03 combines both for broader reach.
Can I target a specific city or state?
Yes. Put the city in your dateline, mention local landmarks or markets in the copy and tell our editors your priority region so the distribution reflects it.
What should a real estate developer include in an India release?
Include the project's RERA registration number, accurate location details and only approved claims about amenities or possession timelines. Our editors will flag anything that looks non-compliant.
Does an India release help my brand appear in Google and AI answers?
It adds credible, consistent pages about your brand on Indian news domains, which supports branded search results and makes your facts easier for AI tools to find. Rankings and AI citations cannot be promised.
Send on WhatsApp