Your US launchpad
Expanding to the US, raising from American investors or selling to US customers? The first thing a US prospect, partner or reporter does is search your company name. If the results show only your own website, you look like an unknown. A US-facing press release adds third-party news pages to that picture and gives American audiences a reason to take your story seriously.
The American media market is large and fragmented: national outlets, financial and markets portals, local news sites, and trade publications for almost every industry. Our US & International packages put your announcement across hundreds of those news sites, with premium options when you need recognisable names.
Who distributes in the US with us
- Indian startups and SaaS companies opening a US entity or signing American customers
- IT services and pharma exporters announcing US contracts, approvals or facilities
- Founders raising from US venture funds who want investors to find recent coverage
- Indian-American and diaspora-led businesses building recognition in their home cities
Choosing a US package
The international family scales by how much prestige the story needs:
- Basic and Standard deliver 400+ and 500+ placements on international news sites, a sensible fit for product updates, partnerships and US office openings.
- Advanced adds premium outlets such as AP News and StreetInsider, useful for funding and investor-facing news.
- Pro focuses on premium placements including Yahoo and Business Insider, for flagship launches.
Need one specific name on the report? Single-site add-ons for USAToday.com, APNews.com, Barchart.com and StreetInsider.com can be attached to any release. Barchart and StreetInsider suit market and finance stories; USA Today and AP News suit broad consumer or corporate news. Read how premium placements work before choosing.
| Package | Distribution | Price |
|---|---|---|
| Standard | 500+ placements | ₹8,699 |
| Advanced | 500+ placements | ₹19,999 |
What US coverage does for search
For SEO, the gain is visibility rather than links. Most press release links are nofollow, so think of each placement as a branded mention on an established American domain. Several of these sites appear in Google News, which can make the coverage eligible for news results when someone searches your brand. Over time you get more pages ranking for your company name in US search, referral traffic from curious readers, and supporting evidence of authority in your category. Our breakdown on press releases and SEO explains the limits honestly.
Showing up when Americans ask AI
US buyers increasingly start research in ChatGPT, Perplexity, Gemini or Google AI Overviews. Those tools favour facts that appear consistently on credible sources. A release that states plainly who you are, where your US office is, what you sell, who your named executives are and what you have achieved gives AI systems clean material to draw on. There is no promise of a citation, but vague releases are far less likely to be used than specific ones.
US style conventions
American editors expect AP style: a dateline such as "NEW YORK, Oct. 10, 2026", US spelling (organize, program, center), amounts in US dollars, and a tight inverted-pyramid structure. Avoid Indian-English phrasing such as "lakh", "crore" or "prepone". Our guide to US format and AP style lists the common slips, and our editors can adapt your copy.
Listed companies should keep SEC Regulation FD principles in mind and make material disclosures through proper channels before or alongside a release. Indian-listed companies should also follow their stock exchange disclosure obligations. This is general guidance, not legal advice.
Timing your US release from India
Aim for a weekday morning in US Eastern Time. Eastern is 10 hours 30 minutes behind IST on standard time (EST, roughly early November to mid-March) and 9 hours 30 minutes behind during daylight time (EDT, mid-March to early November). So 8:30 am in New York lands at 7:00 pm IST in winter and 6:00 pm IST in summer. A morning Eastern release also reaches the West Coast as Pacific readers start their day. Avoid Friday evenings IST, which fall on Friday morning in the US just before the weekend lull. More detail is in our publishing time guide.
Story ideas for American audiences
- US entity incorporation, office or delivery-centre openings
- Named customer wins and channel partnerships with US firms
- Funding rounds led or joined by US investors
- Product launches, integrations and marketplace listings for American customers
- Trade show and conference appearances in the US
For a deeper plan, read the US distribution guide, or see how we support technology and SaaS brands.
Take your story to American readers
Choose a US and International package, add a premium site if the story deserves it, and schedule for US Eastern mornings.
Frequently asked questions
Can an Indian company distribute a press release in the US?
Yes. Many customers are Indian companies announcing US expansion, partnerships or funding, and international packages can be paid online via Razorpay.
Which package should I use for a US funding announcement?
Advanced is a strong fit because it includes premium outlets such as AP News and StreetInsider, which investors recognise. You can also add Barchart.com or StreetInsider.com as single-site add-ons.
Should I convert my release to US English and AP style?
Yes, for US-targeted releases. Use US spelling, a dateline like "SAN FRANCISCO, Oct. 10, 2026", dollar amounts and AP conventions; our editors can help.
What time in India should I schedule a US release?
Target a US Eastern weekday morning: around 7:00 pm IST in winter (EST) or 6:00 pm IST in summer (EDT) for an 8:30 am New York release.
Is a USA Today or AP News placement the same as editorial coverage?
No. Premium add-ons publish your release on those sites as a press release placement, which is clearly different from a reporter writing a story about you.
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