Earn Authority Search Engines and AI Can’t Ignore

Authority that comes from being mentioned, not from tricks

Search engines and AI assistants both try to answer a simple question: is this company real, relevant and trusted? The strongest evidence is independent, credible sites talking about you in context. Our SEO and link building service uses news coverage, brand mentions and transparent article placements to build that evidence. It is strictly white-hat: we follow Google's guidelines on paid and sponsored links, and we will tell you plainly what a tactic can and cannot do.

The nofollow question, answered up front

Links inside press releases and sponsored articles are usually marked nofollow or sponsored. That is how it should be, because Google treats paid links that pass ranking credit as a violation of its spam policies. So if someone promises "do-follow press release backlinks" that will lift rankings, be cautious. The genuine value of news-based link building lies elsewhere:

• Branded mentions on trusted domains, placing your company name alongside the topics you want to own.
• A stronger brand search result, as news pages about you start ranking for your name and products.
• Google News and Top Stories eligibility for stories published on news sites, at Google's discretion.
• Referral traffic from real readers clicking through.
• Natural links later, when bloggers and journalists who discover your story choose to cite it themselves.

Our article on whether press releases help SEO goes deeper into each point.

What the service covers

• Article placements on relevant news and industry websites, labelled according to each publisher's policy.
• Brand mention campaigns planned around your category keywords, so coverage reinforces the topics your site is trying to rank for.
• Entity consistency: making sure your company name, leadership, location and description match across every news page, which helps search engines connect the dots.
• Linkable stories: original data, research findings and expert commentary that other sites have a reason to reference.
• Reporting on live links, referral visits and changes in branded visibility.

Keyword research and on-site technical audits are not automated features of our platform; if you need help aligning coverage with an existing SEO plan, talk to us and we will work alongside your SEO team or agency.

We never guarantee rankings, and we do not sell private blog networks, link exchanges or hidden links. Relevance, real readers and accurate information are what last.

How we judge whether a placement is worth it

Before recommending any site, we ask three questions. Does it publish real news that real people read, or does it exist only to sell links? Does it cover your category, so the mention makes sense to a reader? And will your brand be described accurately, with a correct name and a sensible anchor rather than a stuffed keyword? A placement that fails any of these is skipped, however cheap. Over-optimised anchor text and irrelevant sites are exactly the patterns that attract manual reviews, so restraint protects your domain as much as it helps it.

Choosing reach for search goals

If your customers search mostly from India, an India Focused package gets your brand onto ANI, PTI and other national wires plus regional news sites, building recognition with Indian audiences. If you sell abroad, an international tier puts your name on hundreds of US and global news domains, and premium add-ons such as Barchart.com or StreetInsider.com suit finance-adjacent brands. See the add-ons for single-site options.

Topical authority and GEO

Ranking for competitive terms depends on Google seeing your brand as part of a topic. A series of stories about, say, fintech compliance or EV charging, each with your spokesperson's expert view, strengthens that association over time.

The same signals matter for generative engine optimisation (GEO). ChatGPT, Perplexity, Gemini and Google AI Overviews prefer sources that are credible and consistent with one another. Coverage that states clear facts, such as names, figures, dates and direct quotes, on established news domains makes your brand easier to cite when someone asks an AI tool about your category. We cannot promise AI citations, but we can make sure the material exists and is accurate. Read more in GEO for PR.

What makes this work

1. A short list of priority topics, not fifty keywords.
2. Stories with substance: data, launches, expert takes.
3. A steady monthly cadence; occasional bursts fade quickly.
4. Patience: brand signals accumulate over months, not days.