One Release. 2,400+ Publications. Zero Hassle.

What happens after you click submit

Press release distribution sounds simple: you have news, we send it out. In practice, the difference between a release that quietly disappears and one that shows up across recognisable news sites comes down to preparation, outlet choice and timing. Our process is built so you control the story and we handle the publishing mechanics.

• Write or paste your release in our editor, add an image, your media contact and up to a few relevant links.
• Choose a package from the India Focused or US & International family, then pay in INR or USD.
• Editorial review: an editor checks news value, structure, claims and formatting against our publishing guidelines, and comes back to you if something needs fixing.
• Scheduled distribution on the date you choose, in IST, which matters for launches, results days and embargoed news.
• A distribution report listing every publication that carried your release, with live links you can share or save as a PDF.

Choosing where your release goes

The single most important decision is which audience you need to reach, because that decides the package family.

India Focused packages

Built around the newswires and dailies Indian editors actually watch: ANI, PTI, IANS, Business Standard and Hindustan Times (via syndication), plus a network of 150 to 200 Indian news sites. These suit announcements aimed at Indian customers, investors, channel partners, recruits and regulators. If you are unsure which wire to lead with, our comparison of ANI vs PTI vs IANS explains how each one behaves.

US & International packages

Four tiers covering 300 to 500+ international news sites. Advanced adds premium outlets such as AP News and StreetInsider; Pro includes outlets such as Yahoo and Business Insider. These fit SaaS exports, overseas expansion, foreign investor outreach and companies targeting American or global buyers. When one specific masthead matters more than breadth, a single-site add-on (USAToday.com, APNews.com, Barchart.com or StreetInsider.com) can be attached to any order.

Search value, explained honestly

A distributed release creates many pages on established news domains that carry your company name, your spokesperson and your key facts. For SEO, that typically means:

• A fuller brand search result: more third-party pages that can rank when someone searches your company or product name, pushing outdated or irrelevant results further down.
• News surfaces: many of the sites in our network are news publishers, so your story can become eligible for Google News and Top Stories, although inclusion is decided by Google's systems.
• Branded mentions on trusted domains, which reinforce the topics you want to be associated with.
• Referral visits from readers who click through.

Links inside press releases are usually marked nofollow or sponsored, so a release is not a shortcut to backlink authority, and nobody can promise rankings. If links are your main goal, read whether press releases help SEO and see our SEO & link building service for a white-hat approach.

Being findable by AI assistants

ChatGPT, Perplexity, Gemini and Google AI Overviews compose answers from sources they consider credible and consistent. When the same facts about your company (founding year, leadership, headquarters, what you sell, the milestone you just reached) appear on multiple news domains, it becomes easier for these systems to describe you correctly and, sometimes, to cite you. Write releases that state facts plainly: full names and titles, specific figures you can stand behind, dates and locations, and one quotable line from a named spokesperson. We cannot guarantee AI citations, but vague, adjective-heavy releases give these tools little to work with.

Announcements that suit wire distribution

Stuck for a hook? Our list of press release ideas covers angles most companies overlook.

Three habits of releases that get accepted

1. Lead with the news. The first sentence should say who did what, where and when. Save company history for the boilerplate.
2. Time it for your readers. Indian business news moves early in the IST working day; for US audiences, remember Eastern Time runs 9h30 to 10h30 behind IST, so a late-evening IST slot lands in their morning.
3. Keep claims verifiable. Superlatives such as "number one" or "best" need a source, and regulated sectors need appropriate disclaimers. Unsupported claims are the most common reason we send a release back.

Comparing options for an overseas launch? See every tier on the international pricing table.