Get Featured on Allure

allure.com

About Allure

Allure is a US beauty publication owned by Condé Nast. It covers skincare, makeup, hair, fragrance and beauty trends, and is known for its annual Best of Beauty awards. Its audience is mainly beauty-focused consumers and industry readers.

Articles are published in the publication’s sponsored, partner or brand section and may carry a disclaimer. Publishing is subject to the publisher’s content guidelines.

Who should publish on Allure

Beauty brands, skincare labels, fragrance houses and salon or clinic chains fit naturally here. A story on Allure puts a product or founder in front of readers who actively follow ingredients, launches and routines, which helps build credibility with shoppers and retail buyers. It also suits D2C beauty startups from India or elsewhere that want recognition in the US market before expanding distribution.

Stories that fit

New skincare or makeup product launches
Beauty founder profiles and brand origin stories
Ingredient research and formulation updates

Key details

Type: Middle East & global media
Region: United States
Language: English
Domain authority: 90
Domain rating: 87
Industries: Lifestyle & Fashion
Sponsored label: No
Google indexing: Yes

How it works

Add to cart and pay online in rupees or dollars – you get a GST invoice.
Send your article for this site from your dashboard (or we can help you write it).
We check it against the publisher’s rules and send it for publishing.
Get the live link by email and in your dashboard.

FAQs about publishing on Allure

How much does it cost to publish on Allure?

₹3,25,600 + GST per article for “Allure”. You pay online and get a GST invoice.

Will my article on Allure be marked as sponsored?

The publisher may add a disclaimer. Sponsored label: no.

Do I get a backlink from Allure?

It depends on the option and the publisher. Some sections on Allure allow a link to your website, others don’t, and the publisher decides whether links are do-follow or no-follow. Ask us before ordering and we’ll confirm for this site.

Will my article on Allure be indexed on Google?

Yes – articles in this section are normally indexed by Google. Indexing is decided by Google, so timing can vary.

Can you write the article for me?

Yes. Send us your announcement or key points and our editors can prepare an article that follows Allure’s guidelines, or you can submit your own draft for review.

What kind of stories suit Allure?

New skincare or makeup product launches; Beauty founder profiles and brand origin stories; Ingredient research and formulation updates.