Get Featured on Variety + IG Social Post & Impressions

variety.com

About Variety

Variety, the entertainment trade publication owned by Penske Media, with international editions such as Australia. It covers film, television, music, streaming and the business of entertainment. Readers are industry professionals and entertainment audiences. Content is in English.

Notes: Guaranteed impressions

Articles are published in the publication’s sponsored, partner or brand section and may carry a disclaimer. Publishing is subject to the publisher’s content guidelines.

Who should publish on Variety

Studios, streaming services, production companies, music labels and entertainment brands fit Variety. Its readers are industry professionals and engaged entertainment audiences. Impression packages, an Australian edition and Instagram add-ons suit campaigns needing extra reach for a premiere, deal or talent announcement. Indian studios and OTT platforms announcing global releases or co-productions may find it a useful way to reach international industry readers.

Stories that fit

Film and series premiere announcements
Studio and distribution deals
Talent signings and production news

Key details

Type: Middle East & global media
Region: Global
Language: English
Domain authority: 93
Domain rating: 91
Industries: News & General
Sponsored label: No
Google indexing: Yes

Publishing options on Variety

Compare the sections, link and label options available on Variety.

Option	Type	Price
Variety (Australia)	Middle East & global media	₹2,20,400
Variety + IG Social Post & Impressions This option	Middle East & global media	₹2,46,700
Variety (400,000 Impressions)	Middle East & global media	₹14,82,400

How it works

Add to cart and pay online in rupees or dollars – you get a GST invoice.
Send your article for this site from your dashboard (or we can help you write it).
We check it against the publisher’s rules and send it for publishing.
Get the live link by email and in your dashboard.

FAQs about publishing on Variety

How much does it cost to publish on Variety?

₹2,46,700 + GST per article for “Variety + IG Social Post & Impressions”. Other options on Variety range from ₹2,20,400 to ₹14,82,400, depending on the section, links and labels. You pay online and get a GST invoice.

Will my article on Variety be marked as sponsored?

The publisher may add a disclaimer. Sponsored label: no.

Do I get a backlink from Variety?

It depends on the option and the publisher. Some sections on Variety allow a link to your website, others don’t, and the publisher decides whether links are do-follow or no-follow. Ask us before ordering and we’ll confirm for this site.

Will my article on Variety be indexed on Google?

Yes – articles in this section are normally indexed by Google. Indexing is decided by Google, so timing can vary.

Can you write the article for me?

Yes. Send us your announcement or key points and our editors can prepare an article that follows Variety’s guidelines, or you can submit your own draft for review.

What kind of stories suit Variety?

Film and series premiere announcements; Studio and distribution deals; Talent signings and production news.