PR Strategy
Practical, no-fluff guides on press releases, media coverage, digital PR and search visibility, written for Indian and global brands.
Brand Storytelling for PR: Turning Company News Into Stories Media Pick Up
How to turn ordinary company updates into stories editors and readers care about – finding the angle, building a narrative, writing a story-led release, matching each story to the right publications and making it work for search, AI answers and brand trust.
Earned Media and Brand Authority: A Practical Framework for Growing Brands
What earned media is, which publications carry the most authority with business audiences, how coverage builds trust with customers, investors, search engines and AI assistants, and a five-stage framework growing brands can follow to earn it.
Founder & CEO Personal Branding: A PR Playbook for Thought Leadership
How founders and CEOs build a credible public profile through PR – choosing a clear point of view, earning interviews and bylines, understanding which publications carry weight, and how a leader’s visibility supports search, AI answers and the brand.
Crisis Communication: Holding Statements and Press Releases Under Pressure
A practical crisis communication guide: preparing before anything goes wrong, writing a holding statement in the first hour, issuing a full press release, understanding how a story spreads across major news sites, and rebuilding search and AI visibility afterwards.
A 90-Day Digital PR Plan for Indian Brands (Week-by-Week)
A week-by-week digital PR plan for lean Indian teams: audit, story mining, a news calendar, the publishers that matter, amplification and monthly reporting.
How to Measure PR Success: 9 Metrics That Actually Matter
Nine PR metrics that show real impact – placements, outlet quality, referral traffic, branded search, share of voice, leads and AI visibility – plus a simple monthly report.
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