Get Featured on Them

them.us

About Them

Them is a US-based digital publication from Condé Nast focused on LGBTQ+ culture and news. At them.us it publishes stories on fashion, beauty, entertainment, music, politics, identity and community, often told through the voices of queer and trans writers and creators.

The site combines cultural coverage, such as profiles of artists and reviews of new releases, with reporting on issues that affect LGBTQ+ people. Its audience is mostly younger readers in the United States and internationally who look for inclusive perspectives on style, culture and current events. The site also publishes personal essays and longer features, giving space to stories about identity, community and everyday life.

Articles are published in the publication’s sponsored, partner or brand section and may carry a disclaimer. Publishing is subject to the publisher’s content guidelines.

Who should publish on Them

A fit for brands that want to reach LGBTQ+ audiences and allies in an authentic way, including fashion and beauty companies, entertainment and music projects, wellness and health services, and organisations with meaningful inclusion programmes. A story here can help a brand build trust with a community that values genuine representation and long-term support over one-off campaigns.

Stories that fit

Inclusive fashion and beauty launches
LGBTQ+ creators, artists and entertainment projects
Community initiatives and inclusion programmes

Key details

Type: Middle East & global media
Region: United States
Language: English
Domain authority: 79
Domain rating: 79
Industries: Lifestyle & Fashion
Sponsored label: Discreet
Google indexing: Yes

How it works

Add to cart and pay online in rupees or dollars – you get a GST invoice.
Send your article for this site from your dashboard (or we can help you write it).
We check it against the publisher’s rules and send it for publishing.
Get the live link by email and in your dashboard.

FAQs about publishing on Them

How much does it cost to publish on Them?

₹3,25,600 + GST per article for “Them”. You pay online and get a GST invoice.

Will my article on Them be marked as sponsored?

The publisher may add a disclaimer. Sponsored label: discreet.

Do I get a backlink from Them?

It depends on the option and the publisher. Some sections on Them allow a link to your website, others don’t, and the publisher decides whether links are do-follow or no-follow. Ask us before ordering and we’ll confirm for this site.

Will my article on Them be indexed on Google?

Yes – articles in this section are normally indexed by Google. Indexing is decided by Google, so timing can vary.

Can you write the article for me?

Yes. Send us your announcement or key points and our editors can prepare an article that follows Them’s guidelines, or you can submit your own draft for review.

What kind of stories suit Them?

Inclusive fashion and beauty launches; LGBTQ+ creators, artists and entertainment projects; Community initiatives and inclusion programmes.