Why SaaS companies use press releases
SaaS buying starts with research. Before a demo, buyers, procurement teams and investors search your company, read comparison pages and increasingly ask AI assistants which tools to shortlist. A SaaS press release puts independent news coverage of your product, customers and milestones on trusted domains – the kind of proof that a feature page cannot give you.
SaaS announcements that work
- Product launches, major releases and AI features
- Integrations and marketplace listings – Salesforce, HubSpot, Shopify, Microsoft and more
- Funding rounds and investor news – see press release for startups
- Customer wins and case studies with named logos
- Security and compliance milestones such as SOC 2 or ISO 27001
- Expansion into new countries, data centres and partner channels
- Original research and benchmark reports from your product data
Reach buyers country by country
Most SaaS companies sell into several markets at once. Target the USA for the largest software market, the UK and Europe for enterprise and fintech buyers, the UAE for Gulf expansion and India for its fast-growing SaaS ecosystem. Our site list also includes technology titles such as CNET, ZDNET, Wired and TechRound that you can book individually.
Choose the right package
Start with an International package for broad coverage across hundreds of news, business and technology sites. For a category-defining launch, add named tech publications through media placement or request a custom package and we will plan a multi-country campaign around your launch date.
| Package | Distribution | Price |
|---|---|---|
| Standard | 500+ placements | ₹8,699 |
| Advanced | 500+ placements | ₹19,999 |
Search and AI visibility for SaaS
Buyers now ask ChatGPT, Perplexity and Google AI Overviews questions like “best tools for X”. Those answers lean on credible, consistent sources. Releases that state clearly what your product does, who it is for, key integrations and named customers give search engines and AI tools accurate material to work with. Pair distribution with our SEO & link building and digital PR services to keep that coverage growing, and see technology & SaaS PR for ongoing campaigns.
Tips for a SaaS press release
- Explain the problem first, then the product – editors and buyers skip jargon.
- Use numbers: customers, users, uptime, time saved or revenue growth.
- Name the integration partner and get their approval for any quote.
- Add a product image or screenshot and a link to a demo or changelog.
- Time it for a Tuesday-to-Thursday morning in your main buyer market.
Announce your next SaaS launch
Choose an International package, or request a custom multi-country plan for your SaaS launch.
Frequently asked questions
What should a SaaS press release announce?
Product launches, major features, integrations, funding, named customer wins, compliance milestones and expansion into new markets all work well.
Which countries should a SaaS company target?
Start with your largest buyer markets – often the USA, UK and Europe – and add the UAE or India when you expand there. You can target several countries in one campaign.
Can you publish on technology sites?
Yes. Our site list includes technology titles you can book individually, and International packages include technology and business news sites.
Does a press release help SaaS SEO?
It adds credible mentions of your brand on trusted news domains and can appear in Google News. Links are usually nofollow, so treat it as visibility rather than link building.
Send on WhatsApp