Practical, no-fluff guides on press releases, media coverage, digital PR and search visibility, written for Indian and global brands.
A clear look at how press releases affect SEO: nofollow and sponsored links, brand mentions on high-authority news sites, branded search, entity signals, AI visibility and how to use distribution sensibly.
Generative engine optimisation (GEO) explained for PR teams: why AI assistants cite some brands and ignore others, which publications they tend to trust, and how consistent news coverage changes the answer.
The difference between distributing a press release and booking a media placement on a specific publication – how each works, what reach and authority to expect, and how to combine them for bigger launches.
A week-by-week digital PR plan for lean Indian teams: audit, story mining, a news calendar, the publishers that matter, amplification and monthly reporting.
Nine PR metrics that show real impact – placements, outlet quality, referral traffic, branded search, share of voice, leads and AI visibility – plus a simple monthly report.
Best days, times and time zones for publishing press releases in India, the US, the UK, Europe, Canada and the UAE – converted to IST – plus the dates to avoid.
Seven headline formulas that help editors, readers, search engines and AI assistants understand your news – with before-and-after examples, length guidance and words to avoid.
What a press release boilerplate is, what to include, how long it should be and adaptable templates for start-ups, developers, fintechs, healthcare brands and agencies.
What a product launch press release needs, a section-by-section template, a launch-week timeline, the publishers that cover launches and how launch news builds SEO, AI visibility and trust.
How banks, NBFCs, insurers, AMCs and fintechs can announce products, partnerships and results without regulatory headaches, which financial publications matter, and how factual news builds trust in search and AI answers.
Why NRI audiences matter for Indian brands, which Indian, Gulf and Western publications they read, how to adapt the story for readers abroad and how cross-border coverage supports SEO, AI visibility and trust.
A before-during-after PR plan for conferences, summits, expos and awards, how winners and partners multiply coverage, which publications cover events, and how an event news series builds SEO, AI visibility and brand authority.
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